“No one teaches sales fundamentals like Chris. He's also an expert at driving go-to-market strategy. So, if you're building a team or launching something new, do yourself a favor. Call Chris Szado. You won't regret it.”

“The training was inspiring. As a leader you are always looking for the edge; to inspire, motivate, to coach, and to guide your team members. This training provides the foundation needed to accomplish these objectives. The challenge for us as leaders is to be present, to participate, to challenge, to expect more from ourselves. The tough part is walking the walk. How can leaders ever expect their employees to engage if we as leaders choose not to engage?”

“Chris stands apart as a truly visionary sales coach and mentor. His perspective on sales is unparalleled, offering insights that are far greater than I have seen from other coaches or trainers. He effortlessly pulls you out of the forest and shows you the way, with a simple, straightforward approach that instills confidence.”

“I can confidently say: Chris will be a benefit to any sales company. In a matter of hours, I was in a powerful position to take control of my future as a salesperson. Our work together produced incredibly tangible and scalable best practices with returns on investment you would have to see to believe.”

“His impact on both individual growth and organizational success is truly remarkable. His guidance wasn't just theoretical—it was practical, actionable, and resulted in tangible improvements to our approach.”

“Chris focuses on what matters, why customers buy, and how decision processes flow. With Chris, you get open and frank conversations where new ideas flourish based on his foundation of sales excellence.”

“Turning order takers into order makers was our motto. You can learn more from Chris in a conversation than any book. He brings an unparalleled passion to delivering sales excellence. 100% recommended.”

“LiFToff is one of the best investments I've made in my career. Chris brings a dynamic, engaging approach to help organizations achieve Sales Excellence and succeed. After working with Chris, we saw a significant increase in the quality of the engagements with our clients.”

“It was the best sales training I've ever participated in… incredibly meaningful. He demonstrated techniques in real time rather than just teaching theory from books.”